How We Booked 40 Weddings in One Year: Our Best Tips Revealed!

In 2019 when Jason and I started looking into weddings we were excited but a smidge intimidated since it was such an important day. There are no do overs on wedding days so we had to learn how to get everything perfect the day of. Also getting people to trust us with such an important day made us a little nervous when trying to prove ourselves. We started small but quickly snowballed into over 100 weddings now!! Our minds are blown and we love getting to do what we do, really it’s the best job in the world!!

Planning a successful wedding photography business requires dedication, determination, and strategic marketing efforts. We are thrilled to share our journey and the tips that helped us book an impressive 40 weddings in just one year! We believe in supporting fellow photographers and watching them thrive, which is why we have a mastermind full of students who even have the opportunity to shadow us at weddings. So, let’s dive into our best tips to help you grow and succeed in your wedding photography career.

1. Put in the Work: Shoot Any Weddings Possible
   Building a solid portfolio is essential for attracting potential clients. In the beginning, don’t be afraid to shoot any weddings that come your way, even if they are smaller or unconventional. Every wedding provides an opportunity to refine your skills, gain experience, and showcase your talent. Each event is a stepping stone towards building your reputation and attracting your ideal clients.
2. Blog Post – 3 Days After Wedding to Create Hype
   Blogging is a powerful marketing tool for wedding photographers. Create a blog post featuring a selection of your best images from each wedding, and aim to publish it within three days of the event. This quick turnaround time not only generates excitement among the couple and their guests but also showcases your efficiency and professionalism. Utilize storytelling techniques to captivate your audience, and don’t forget to include a call-to-action for potential clients to inquire about your services.
3. Follow Up Like Crazy
   Effective communication and consistent follow-ups play a crucial role in booking weddings. Always reply promptly to inquiries and ensure your follow-up game is strong. Send personalized emails, thank-you notes, or even make a phone call to potential clients who have shown interest in your work. Show them that you genuinely care about capturing their special day, and your dedication will set you apart from the competition.
4. Put Your Faces in Front of the Camera and Get Behind the Scenes
   People connect with faces, and seeing the photographers behind the lens can build trust and familiarity. Use social media platforms like Instagram, Facebook, and YouTube to share behind-the-scenes glimpses of your work, team, and personal life. Be authentic, engaging, and build a personal brand that resonates with your target audience. By showcasing your personality and passion, you’ll attract clients who align with your style and vision.
5. Connect with Your Ideal Client: Speak to Them Specifically
   Identify your ideal client based on your preferred style, values, and the type of weddings you enjoy shooting the most. Reach out to past clients who fit this profile and ask if they would be willing to share their experience through testimonials or featured blog posts. Tailor your marketing messages and content to address the specific needs and desires of your target audience. By speaking directly to them, you’ll establish a connection that goes beyond a mere transaction.
6. Tag Vendors at Weddings and Attend Open Houses
   Collaborating and networking with fellow wedding vendors is an excellent way to expand your reach and increase your chances of booking more weddings. During weddings, be sure to tag and credit other vendors whenever possible in your social media posts. This mutual support helps build relationships and can lead to referrals. Additionally, attend open houses and industry events to connect with vendors in person, share your portfolio, and explore potential partnerships.

In conclusion, we hope these tips provide valuable insights and inspiration for your wedding photography business. We are passionate about seeing fellow photographers succeed, which is why we have created a mastermind full of students eager to learn and grow. We even offer the opportunity to shadow us at weddings, providing hands-on experience and mentorship. Remember, success comes with hard work, dedication, and willingness to continuously improve. We believe in your potential, and we’re here to support you every step of the way. Let’s win and grow together in the wonderful world of weddings!