the journal

A curated collection of real weddings, heartfelt moments, and timeless inspiration, captured with joyful care.

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Hey guys!! We are April and Jason wedding photographers in the Dallas area serving over 100 clients to date!! We also love sharing tips and tricks to better help you in your photography business or journey whatever that looks like for you!! Today we are going to talk about How to get more referrals and […]

6 Ways to INCREASE Your LEADS!!

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Get your FREEBIE HERE: Today we are going to talk all about white balance and why we love shooting with our little bestie..the expo disc!! Okay sooo what exactly is white balance?? As the name suggests, white balance balances the color temperature in your image. Getting natural-looking colors and skin tones in images is very […]

White Balance LIKE A BOSS!!!!

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The Beginning of something special About 12 years ago I had saved up around $700 worth of silver. April’s birthday was just around the corner and I wanted to do something special for her. Since we had been together I knew she had a passion for photography. She had taken a few college courses in […]

April Sapp Photography: The beginning story behind the Business

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Be the Change A man walked into the restaurant carrying what appeared to be a small chicken strip tray. At least at one point it had been, all that remained now were some streaks of grease left over. As he approached my register his demeanor was not angry, but certainly unhappy. “I ordered a large […]

Doing life: Love One Another

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Doing Life: I Love You I remember it so vividly. We were both standing outside my parents’ house on a warm humid Houston evening, mid-spring. We had just finished a fun evening together and now all that was left was the goodbye.  Normally a hug would have been enough, but we had been dating for […]

Doing Life: I love you!

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Pink vs Blue not wrong, different She pulled at the packaging, slightly uncoordinated, but that is to be expected of a two year old. As small amounts of wrapping began to peel away from the present, more and more became exposed. First a tiny plastic hand, then part of a pink dress was revealed. Finally […]

Doing Life: Pink Vs Blue Communication

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Starting it out Right!! The saying goes, the best way to eat an elephant is one bite at a time! I am not sure who is eating elephants these days and if you tried I really do not think the taste would be something you would enjoy. However as far as analogies go, this is […]

Doing Life: Starting the day the right way

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Time flies!! I have read that as we get older it is not that time seems to be moving faster, but that our concept of time changes. So it actually does feel like life is moving by more quickly! A 10 year old has a different concept of ten years than a 70 year old […]

Doing Life: Our Babies

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One of our first questions we always love asking when getting to know our bride and grooms is how they met and how their love story began. This week we thought it might be fun to share a little bit about our love story and how we first met more than 15 years ago. Since […]

Doing life: How We Met Part: The First Date

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Well it is that time of year again. The time of year where you turn your cars heater on in the morning and blast the a/c in the afternoon. The retail stores brush right past thanksgiving and start filling the shelves with Christmas decorations, both school and work are in full swing! It is easy […]

Doing Life: Fall is Upon Us!

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